Independent Marketing Consultant
MARKETING IS ABOUT BUILDING RELATIONSHIPS
…and understanding that what your audience values is more relevant than ever.
Creative Thinking
Understanding the real value your customers will gain from your product or service is where creative thinking comes into its own.
We’ll take the time to help establish why you do what you do, as this will inevitably be the difference between success and failure.
Effective Action
The actionable items need to be effective to make the most of the time, money, energy and resources you invest in marketing.
This means ensuring each action has a purpose and it’s executed thoughtfully with due consideration of an expected outcome.
Strategic Planning
The accepted roadmap for strategic planning is; Vision, Values, Outcomes, Accountability and KPIs.
This means working out what you want to do, why it’s essential, what you expect from it, who’s responsible for what, and what needs to be measured.
Working directly with a national B2B company that operates in a challenging, niche sector, we recorded £5m in marketing-generated revenue in 4 1/2 years which was enormously influential in the client’s business growth and bottom line.
Effective marketing is not about consulting from a distance; it’s about being hands-on and getting involved, and that’s what we do best.
We’re all customers of one sort or another, whether it’s buying food at a supermarket or B2B services for a business. The key to the success of selling your products or services is understanding what your customers need and what they value.
As the owner or senior manager of your business, you should know better than anyone what your customers value.
However, even successful companies with a turnover in the millions don’t always fully understand exactly why their customers buy from them.
Together we can change that and transform your business.
Marketing Performance Process
AUDIT
Understanding where you are right now.
With a clear understanding of where you are now and a roadmap to get to where you need to be, implementing the growth strategy is the only way to achieve the new end goal.
From launching a start-up to launching a new product or service to achieving significant business growth and profitability, everything begins by taking action.
STRATEGY
A clear line of sight to where you want to be.
The process of understanding your business; the value it brings to the market; who needs your products or services, and why they would buy from you instead of buying from the competition.
In essence, it’s a considered and effective action plan for developing your brand towards a predetermined set of goals, and growing your customer base as a result.
IMPLEMENT
Moving from thinking and planning to doing.
With a clear understanding of where you are now and a roadmap to get to where you need to be, implementing the growth strategy is the only way to achieve the new end goal.
From launching a start-up to launching a new product or service to achieving significant business growth and profitability, everything begins by taking action.
SUPPORT
Helping you to keep marketing on track.
It’s all about implementation and consistency. With an agreed plan in place, great content and clear direction, you’ll need ongoing help and support to keep the marketing machine running.
Our Solution Professionals are highly experienced in all aspects of marketing strategy and implementation, from design, web technology, SEO, advertising and PR to a full range if business support services.
I was introduced to the Marketing Alliance by a colleague and was immediately impressed by the depth and breadth of talent available on the platform. As a co-owner of a Marketing Agency, we are always eager to explore ways for expanding our network of preferred partners and increase the range of marketing services we offer to our clients.
I was particularly interested in restructuring our social media management, and I reached out to several experts, but after conversations with Clive at The Marketing Alliance, we implement monthly strategy, copy, implementation and reporting for several clients.
We, and more importantly, our clients, are very pleased and look forward to exploring potential partnerships with The Marketing Alliance.
Steve Chatman
Tiga Creative Marketing Ltd.
As an author, I needed to find a creative designer with experience in book jacket design for the forthcoming set of four books I was preparing for publication, and after finding The Marketing Alliance, I now have an amazing set of eye-catching book covers.
I also have a new host for my website and a new social media consultant.
Everything now runs so much more smoothly, reliably and efficiently since working with various Marketing Alliance Solution Professionals – so much better, in my opinion, than taking a punt on someone you’ve found online.
Carole Graham
CG Communications
As a leadership coach, supporting others to tune into and optimise their emotions, I realised I wasn’t always walking the walk with my own – particularly when it came to technology. I have a resistance to IT and technology-related matters, and my typical response is to ‘avoid and hope for the best’ – not a great business strategy!
Working with The Marketing Alliance changed all that – when my website crashed, I couldn’t avoid it any longer. The Marketing Alliance knew what I didn’t and had a source of tried and tested suppliers to resolve my issues, one of whom had my website up and running in no time at all, and I have moved my hosting and maintenance to them.
I also needed someone to audit my data protection procedures, and again, The Marketing Alliance immediately came to the rescue, so I am now fully legal and have a new privacy policy.
The result – those resistant emotions are gone, enabling me to focus my energy on what I love and do best – thank you!
Lisa Allen
Islanda
My experience with The Marketing Alliance has been great.
I needed specific help with LinkedIn training and lead generation, plus social media management.
The Solution Providers I worked with have proven to be very professional, and I would always recommend them.
Tony Christophis
Angel Security Systems Ltd.