Marketing News & Insight

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Typically, Google speaks, and we all jump. Only this time, when Google spoke, hardly anyone was listening, and now you might get caught out by your own content strategy. Repeat…

Have you ever wondered why some budget businesses have a good run and appear to be popular but ultimately fail (think Blockbuster, Woolworths, Toys R Us)? Or perhaps why others…

Not every business wants to grow, expand, or even improve its position. It's a surprising statement, but nonetheless true, and for some businesses, that's absolutely fine. Consider your average local…

Social media is the currency of modern influence. It’s a thought-provoking phrase that aptly encapsulates the transformative power of social media. And, just like currency facilitates the exchange of goods…

Mid-2022, Google released its new 'Helpful Content System’ designed to significantly change how it perceived website content. The changes were significant, but news of this new system didn’t quite grab…

The term ‘content creation’ doesn’t appear to have a single, definitive point of origin, nor is it attributed to anyone in particular. And that’s probably because ‘content’, prior to the…

In the complex world of business, the term 'brand' can often be misconstrued or oversimplified. A brand is a complex, multifaceted entity that encapsulates how people perceive a business when…

We live in a hyper-connected world where competition knows no borders, and the stakes for small and medium-sized enterprises (SMEs) have never been higher. The marketplace is not what it…

Everybody wants their marketing to be as effective as possible, and when presented with the notion that all marketing is either passive or active, it’s natural to assume active marketing…

The Premise In 2021 I was contacted by BMW HQ, who informed me that my car was subject to a recall because the 'EGR' needed to be replaced. The Exhaust…

In 1958, a football commentator referred to football as 'The Beautiful Game'. But I'm a marketer, not a football fan, so what's the connection? Well, the word 'game' has several…

Close your eyes and imagine the sound of someone slowly dragging their fingernails down a chalkboard. Your reaction to that is not dissimilar to how many business owners and business…

It’s time to stop hiding behind your Zoom screen. From its earliest days, the rapid growth of the Internet unwittingly created an extraordinary opportunity for business owners to generate income…

Why poring over your stats may be holding back your marketing. Marketing activity stats are not unlike horoscopes. People stare longingly at them, desperately trying to find something tangible that…

And how to reach around 800 million people with a single newsletter. Kind-of. Way before newspapers existed there were newsletters. And when I say 'way before', I mean close to…

“Nobody reads advertising. People read what interests them, and sometimes it's an ad.”

Question: If the secret to successful marketing isn't a secret, then what is it? Answer: It's blindingly obvious, is what it is, yet so many businesses either don't understand it…

“The single biggest problem in communication is the illusion that it has taken place.”

How much does it cost? "Nowadays, people know the price of everything and the value of nothing." - Lord Henry in Oscar Wilde's 'The Picture of Dorian Gray' More relevant now…

Don’t be the one they point the finger at. Marketing is a strange beast. Few topics, other than perhaps politics and religion, divide opinion as much as marketing does in…

Why mid-size businesses struggle with marketing It’s 2021, and despite almost every form of digital and traditional marketing being widely accessible, not every business is actively engaged in marketing. It…

B2B marketing is challenging. Now it’s time to up your game to survive and thrive In part one of this two-part article, we looked at where businesses are right now…

B2B marketing is challenging, but now is a good time to start working on your marketing plan In this, part one, we’ll look at where businesses are now, what marketing…

The most successful people on platforms such as Medium, Vocal Media and News Break build big subscriber email lists, but is what they’re doing legal? NOTE: This article refers mainly…

It’s already not news that Unsplash is being, or has been, acquired by Getty Images, possibly the largest and most powerful controller of images in the known universe. Some of…

Some surprisingly good life lessons For eight years, people raved about Game of Thrones. I didn’t watch one of the 73 episodes that ran from 2011 to 2019. Swashbuckling knights,…

or How to get pushed near the top of the search results for free Let's begin with why relevant content is so important Your website is likely to contain a…

Lessons we can learn from the humble biro What’s the message here? When Larry Kim, founder of WordStream, posed the above question on LinkedIn alongside an image similar to the…

It’s not uncommon for tension to exist between the sales department and the marketing department, mainly because each is looking for different outcomes, and each has different methods of achieving…

And how not to reveal your innermost business secrets It’s what you know, not who you are Intellectual Property, frequently abbreviated to ‘IP’, is the stuff you know. It’s your tacit understanding…

You’d think it would be obvious. It isn’t. Competition for new and repeat customers is relentless for any business, but particularly on the high street. It has never been more important…

A website is a curated set of information that informs, educates, and advises its visitors. So why wouldn't anyone want to keep it up to date? Let’s look at how…

It happens around the world, year in, year out A faster website will not attract more visitors In 2018, BMW commissioned German design agency, Jung von Matt, to build a…

It's among the world's most closely guarded secrets, accessible only to an elite group whose specialised knowledge and skills are beyond the comprehension of lowly business owners. Ok, so that…

Generally speaking, there are two types of people; those who run a business (or some other public-facing organisation) and those who don’t. Those who do are typically more aware of…

Consumer buying habits continue to change and, over the past few years, have done so quite dramatically. We used to think about that new pair of shoes, a toaster or…