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Marketing News & Insight

Welcome to our marketing insights series that has so far captured the attention of over 30,000 readers on this platform alone.

Our goal is to arm you with knowledge, strategies, and guidance that will help you thrive in your own business journey as we explore a wide array of marketing and business development topics.

Fall In Love with Email Marketing. A Comprehensive Guide – Part Two

This is part two of a three-part series about email marketing. In part one, we set the tone by explaining what email marketing is, how it came about and why…

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Fall In Love with Email Marketing. A Comprehensive Guide – Part One

Email marketing is alive and kicking, and it’s successfully creating meaningful opportunities for millions of businesses. Is it working for you, or are you still trying to figure out your…

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The Paradox of Value in Business

Just imagine something so intrinsically simple, yet so precious and essential to life itself, that without it, we would die within a few days. This is, of course, water, the…

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From Playground to Boardroom: Marketing Lessons from Squid Game

Wit. Cunning. Strategy. Competitive. Dramatic. Are we talking about Squid Game, here, or Marketing? The parallels are uncanny. For those unfamiliar with the hit Netflix show, ‘Squid Game’, it's a…

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50 Types of Marketing: A Clear Road or a Complicated Journey?

This image was created with the assistance of DALL·E

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How Google Sees Duplicate Content – The Canonical Conundrum

Typically, Google speaks, and we all jump. Only this time, when Google spoke, hardly anyone was listening, and now you might get caught out by your own content strategy. Repeat…

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Why Value, Not Price, Drives Your Business Decisions

Have you ever wondered why some budget businesses have a good run and appear to be popular but ultimately fail (think Blockbuster, Woolworths, Toys R Us)? Or perhaps why others…

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What Are KPIs and OKRs? A Simple Guide to Complex Metrics

Not every business wants to grow, expand, or even improve its position. It's a surprising statement, but nonetheless true, and for some businesses, that's absolutely fine. Consider your average local…

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Beyond Likes and Shares: The Real Impact of Social Media on UK Businesses

Social media is the currency of modern influence. It’s a thought-provoking phrase that aptly encapsulates the transformative power of social media. And, just like currency facilitates the exchange of goods…

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Google’s ‘Helpful Content System’ Update. What Does it Mean for Website Owners?

Mid-2022, Google released its new 'Helpful Content System’ designed to significantly change how it perceived website content. The changes were significant, but news of this new system didn’t quite grab…

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What is Content Creation?

The term ‘content creation’ doesn’t appear to have a single, definitive point of origin, nor is it attributed to anyone in particular. And that’s probably because ‘content’, prior to the…

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In the complex world of business, the term 'brand' can often be misconstrued or oversimplified. A brand is a complex, multifaceted entity that encapsulates how people perceive a business when…

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The Role a Marketing Audit Plays in Business Growth

We live in a hyper-connected world where competition knows no borders, and the stakes for small and medium-sized enterprises (SMEs) have never been higher. The marketplace is not what it…

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Passive vs Active Marketing: The Right Approach for Your Business

Everybody wants their marketing to be as effective as possible, and when presented with the notion that all marketing is either passive or active, it’s natural to assume active marketing…

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Marketing Departments; Be Less Like BMW

The Premise In 2021 I was contacted by BMW HQ, who informed me that my car was subject to a recall because the 'EGR' needed to be replaced. The Exhaust…

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The Beautiful Game: Football, Marketing and the Art of Manipulation

In 1958, a football commentator referred to football as 'The Beautiful Game'. But I'm a marketer, not a football fan, so what's the connection? Well, the word 'game' has several…

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The economy isn’t killing your business, your [lack of] marketing budget is.

Close your eyes and imagine the sound of someone slowly dragging their fingernails down a chalkboard. Your reaction to that is not dissimilar to how many business owners and business…

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Business Networking – Turn Up. Say Hello. Tell People What You Do.

It’s time to stop hiding behind your Zoom screen. From its earliest days, the rapid growth of the Internet unwittingly created an extraordinary opportunity for business owners to generate income…

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Marketing: is it performing, or are you?

Why poring over your stats may be holding back your marketing. Marketing activity stats are not unlike horoscopes. People stare longingly at them, desperately trying to find something tangible that…

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How to Use LinkedIn Newsletters

And how to reach around a billion people with a single newsletter. Kind-of. Way before newspapers existed, there were newsletters. And when I say 'way before', I mean close to…

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Nobody Reads Advertising

“Nobody reads advertising. People read what interests them, and sometimes it's an ad.”

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Successful Marketing. The Secret That Isn’t a Secret At All

Question: If the secret to successful marketing isn't a secret, then what is it? Answer: It's blindingly obvious, is what it is, yet so many businesses either don't understand it…

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The Communication Illusion

“The single biggest problem in communication is the illusion that it has taken place.”

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Marketing: Cost vs Value

How much does it cost? "Nowadays, people know the price of everything and the value of nothing." - Lord Henry in Oscar Wilde's 'The Picture of Dorian Gray' More relevant now…

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Marketing Lessons. When Even the Big Players Get It Wrong

Don’t be the one they point the finger at. Marketing is a strange beast. Few topics, other than perhaps politics and religion, divide opinion as much as marketing does in…

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Why Should You Engage an Interim Marketing Manager/Director?

Why mid-size businesses struggle with marketing It’s 2021, and despite almost every form of digital and traditional marketing being widely accessible, not every business is actively engaged in marketing. It…

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Part 2: How B2B Businesses Can Survive Post-Pandemic: Moving Forward to Success

B2B marketing is challenging. Now it’s time to up your game to survive and thrive In part one of this two-part article, we looked at where businesses are right now…

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Part 1: How B2B Companies Can Survive Post-Pandemic: Where Are We Now and What Can We Do to Survive and Thrive?

B2B marketing is challenging, but now is a good time to start working on your marketing plan In this, part one, we’ll look at where businesses are now, what marketing…

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How Many Bloggers, Writers and Internet Marketers Are Breaking The Law?

The most successful people on platforms such as Medium, Vocal Media and News Break build big subscriber email lists, but is what they’re doing legal? NOTE: This article refers mainly…

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The Days of Royalty-Free Images From Unsplash May Be Numbered

It’s already not news that Unsplash is being, or has been, acquired by Getty Images, possibly the largest and most powerful controller of images in the known universe. Some of…

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Can Game of Thrones Help Make Us Better People?

Some surprisingly good life lessons For eight years, people raved about Game of Thrones. I didn’t watch one of the 73 episodes that ran from 2011 to 2019. Swashbuckling knights,…

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Why It’s Vital to Add FAQs to Your Website

or How to get pushed near the top of the search results for free Let's begin with why relevant content is so important Your website is likely to contain a…

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Do Not Redesign A Successful Product (unless you really have to)

Lessons we can learn from the humble biro What’s the message here? When Larry Kim, founder of WordStream, posed the above question on LinkedIn alongside an image similar to the…

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The Difference Between Sales and Marketing

It’s not uncommon for tension to exist between the sales department and the marketing department, mainly because each is looking for different outcomes, and each has different methods of achieving…

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Why it’s good to give away your Intellectual Property

And how not to reveal your innermost business secrets It’s what you know, not who you are Intellectual Property, frequently abbreviated to ‘IP’, is the stuff you know. It’s your tacit understanding…

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Are you selling what your customers are buying?

You’d think it would be obvious. It isn’t. Competition for new and repeat customers is relentless for any business, but particularly on the high street. It has never been more important…

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Creating engaging content for your website

A website is a curated set of information that informs, educates, and advises its visitors. So why wouldn't anyone want to keep it up to date? Let’s look at how…

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As Ice Cream Sales Increase, More People Drown

It happens around the world, year in, year out A faster website will not attract more visitors In 2018, BMW commissioned German design agency, Jung von Matt, to build a…

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How to get your website found online

It's among the world's most closely guarded secrets, accessible only to an elite group whose specialised knowledge and skills are beyond the comprehension of lowly business owners. Ok, so that…

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Is it ever ok to use the ‘F’ word in a tweet or a post?

Generally speaking, there are two types of people; those who run a business (or some other public-facing organisation) and those who don’t. Those who do are typically more aware of…

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Zero Moment of Truth Process

The Zero Moment of Truth – The Secret of Consumer Buying Habits

Consumer buying habits continue to change and have done so quite dramatically over the past few years. We used to think about that new pair of shoes, a toaster or…

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